There are very few marketing minds so attuned to the vast and varied ECE space
One of the best decisions I could have made during my work as Director of Follett Early Learning was to hire Fran Simon and Engagement Strategies to help build our brand in the Early Childhood Education field. Fran took the time to learn about our work and efforts to that point, internalized our identity, then made sound recommendations for our marketing collateral, exhibit presence and voice in the field. Most notably, we sponsored a series of webinars that we called the “Follett Growing Readers Webinar Series” that featured thoughtfully-selected leaders in the ECE field. It was an absolute hit. While we had been producing catalogs for a few years before we kicked off the webinar series, most of our inquiries – whether at conference exhibits, conference sessions or inbound calls – referenced learning about us through the webinar series. The integrated marketing plan and webinars set us perfectly on the path of brand credibility we wanted and opened doors for us where our best efforts had failed before. That experience led me to realize that there are very few marketing minds so attuned to the vast and varied ECE space and even fewer positioned with a vehicle to engage providers. Fran Simon and Engagement Strategies uniquely fits that bill and, if I ever needed help building an ECE marketing strategy, she would be at the top of my list.
Director, Follett Early Learning
Thank you … for the high quality webinars
I appreciate the high quality webinars that you provide. To offer them free of charge is extremely beneficial. I also want to thank you for recording them as well as offering certificates. I share your site with many of the programs I work with especially those looking for training on a level for skilled educators. There are very few opportunities out there that offer the type of quality webinars that you do through ECI.
Huffer Child Care Resource and Referral