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Specialty Areas

My Areas of Expertise Include:

 

I’ve built my expertise through experience in the early care and education sector in publishing, advocacy, and SaaS in nonprofit and commercial B2B and B2E companies. My specialty is offering practical consulting services to clients who sell products and services in early education. I focus on connecting my clients to qualified customers, and early educators to great products and services that make their work more effective and efficient. I consider myself a matchmaker for partnerships between my clients and other companies with the potential for synergy.

Customer Engagement, Marketing, and Business Strategy

Comprehensive business and marketing planning


Integrated online marketing


Inbound marketing


E-advocacy and online fundraising


Email marketing


Lead generation


Webinar production and hosting


Social media


Product marketing


Brand development


Exhibit marketing


Digital ads


Channel strategies and distribution


Partnership expansion and management


Sponsorship development


Early Childhood Care and Education Focus

Webinars for professional development


Webinars for qualified lead generation


Assessment and curriculum


Parent engagement strategies


Events, conferences, and exhibits


Thought leadership for administrators and consultants


Content development


Contributing author for Child Care Information Exchange, Young Children, and Teaching Young Children on topics related to technology use, webinars, professional development, and consulting


Co-Author of Digital Decisions, Choosing the Right Technology for Early Childhood Education


SaaS Technology Product Development and Management

Software as a Service business model development


Pricing and positioning


Market research


Usability and user optimization


All of these services specifically and exclusively for companies and non-profit organizations in the early care and education ecosystem.